The dictionary app on my phone has a word of the day. Today, itâs âalso-ran.â What a way to start the day. The app might as well have offered up âexistential crisisâ or âloserâ instead of playing cute with the sports vernacular. Ever since HAL in â2001: A Space Odyssey,â thereâs been a pervasive notion that technology has to be somehow patronizing, you know, before it kills you.
Also-ran. Is that even a real word? Itâs more like two words in traction, a couple of old, broken bones hoping to knit. It isnât even a portmanteau, just some hyphenated-hokum a sportswriter ginned up to plug a news hole. After the top three places, a list of also-rans kills a few column inches if one runs the roster. One of the many editorial innovations of the late 19th century. Yes, âalso-ranâ is over a century old, which is interesting given how contemporary, or more pointedly, facile it sounds. What other words will the app shoehorn back into our contemporary argot? Rumbumptious? Eugenics?
Also-ran also has more than one definition in the running. Besides the sports references, its third, âinformalâ definition has me quite convinced the app isnât necessarily on my side. âA person who attains little or no success: For every great artist there are a thousand also-rans.âWhat a dreadful example. Who wrote that? A goddamn artist asking themselves, âWhat am I doing squandering my talent on a dictionary app?â Donât sell out our people, mate. Keep the aspidistra flying. Or, really, any potted plant, even if it doesnât serve as an Orwellian literary allusion (and by Orwellian, I donât mean the bits with authoritarianism or livestock in them, I mean Keep the Aspidistra Flying, which is about an advertising executive who drops out to become a poet and the consequences that ensue â namely poverty, starvation and bad sex).
For some reason, I took âalso-ranâ personally today, not least of which because it came chirping from my pocket on the face of my iPhone. Apparently, certain words have their own alert setting and demand to be regarded, no matter how inconvenient. It preys upon our Pavlovian habit to answer any ring, ping, buzz or vibration to emanate from a pocket as if to say, âExcuse me, but did you know? Youâre a loser. And Siri thinks so too.â I once told Siri that I loved her. After a long and lonely pause, she replied, âOh, stop.â
When youâre in the arts and media game, or any game where you have to sign your work, itâs not difficult to think of yourself as a clone (or a clone of a clone) given the amount of players and rules that never cease changing. This is how I make my living and I live indoors, so youâd think Iâd have a little more fortitude and yet ⊠I dread being also-ran. Who doesnât?
I have to remind myself that the gig is not a race. Itâs a war. Some of us are infantry and others are officers. And weâre all being shot at and weâre all going to die. And a hero can be minted at any moment. So, yeah, screw you, app.
OK. That was testosterone talking.
In protest, Iâm going to start misreading âalso-ranâ as âAlso-Ran,â as in the title of the Kurosawa film, even though itâs pronounced differently and itâs Japanese for â wait for it â ârebellionâ or ârevoltâ or âorchidâ or âwater lilyâ or ⊠or âŠ
Obviously, Iâm being overly sensitive and paranoid and I should probably stop drinking in the afternoon. But still. This is true: There was never born an artist who was an also-ran but plenty who never chanced a run.


