Tag: Brand Camp

  • Tipply Tributes: Celebrity Beer Names

    For your typical celebrity, it’s to be expected that one day someone is going to name a sandwich or some other edible after you. Every deli menu in Hollywood boasts some kind of transubstantiation of stars into grub. In the world of cocktails, oddly, they’re usually of the non-alcoholic variety (“Shirley Temple,” “Roy Rogers”). On…

  • Groupon Public Voice Guide Fail

    Deal-of-the-day website Groupon might have passed on Google’s multi-billion dollar acquisition offer but it hasn’t forgone using the online search engine and advertising empire’s document hosting services for a memorandum entitled the ?Public Groupon Voice Guide,? which details, with embarrassing clarity, ?principles? apparently ?intended to help new and applying writers learn Groupon’s signature writing style.?…

  • Starbucks Digital Network froths Content at the Cafe

    Remember when cafes were limned with disheveled books and the scattered innards of newspapers, all free-for-the-taking? Cafes have long been a haven for browsers of both of the literary and digital sort, which has not been lost on Starbucks. Now you can get your media and caffeine fix at the same time, thanks to the…

  • To Xfinity and Beyond

    The Brand Name Game Xfinity, the result of Comcast’s multimillion dollar rebranding effort, has raised eyebrows among critics since its unveiling in February, surely in part because the new name reads as if the cable and internet behemoth is now peddling “infinite porn.” Though this may help the ratings of its recent acquisition of a…