It’s very clear the North Bay has been discovered. And by “discovered” I mean infiltrated by well-capitalized seekers of the “simple life,” whose very presence proves just how expensive the simple life can get.
In short, whereas once the area was decidedly bohemian it’s now bougie. So bougie, in fact, that I might have to rebrand our newspapers to reflect this new demographic. How about the North Bay Bourgeoisie and The Prolific Sun? As for The Healdsburg Tribune, it can, ahem, remain the same.
As a relative lifer in these environs, I don’t resent this turn of events but I do observe that it’s happened. Among the cultural indicators is the fact that anytime I step outside of my house, at least $100 disappears from my debit card irrespective of where I go, what I do and who picks up the tab. I suspect someday it will also cost $100 to get back in—my debit card will become my keycard. I mean, why have a bank balance with multiple zeroes when you can have one big zero?
Looking within while going without will eventually bring you to the realization that you’re not the problem—you’re the symptom of a system of problems designed to make you confuse your net worth with your actual worth.
Don’t despair. It’s often during these squeezy moments that the real breakthroughs occur—when a system is broken it’s not just unfair—it’s fragile. It’s easily exploited by those with more gumption than scruples. But a broken system can just as easily be dismantled, reimagined, and reassembled. …I bet.
This is when we devise the economic equivalent of those old cartoons in which a character literally paints themself into a corner, then paints a door to escape. Am I advocating some kind of madcap, Dada fiscal jiu-jitsu or merely magical thinking? Both. But if stepping outside your door costs $100, wouldn’t you prefer to paint your own and have some say in where it leads?



