A rose by any other name would smell as sweet, unless it’s the bouquet of a fine Bordeaux, that’s really a “faux-deaux.” Like the imitation Gucci bag and the Rolex reduxes strapped on cheaper wrists, wine too has made a splash among counterfeiters as purveyors of bogus plonk have turned the cellars of the unsuspecting into menageries of liquid fraud. Alas, sour grapes looms for this lot – as Krissy Clark recently reported on Marketplace, services like those offered by Applied DNA Sciences are thwarting counterfeiters by letting the genome out of the bottle through genetic tracking. As the company explains on its website “Applied DNA Sciences offers a novel system called SigNature (Botanical plant DNA) to certify and verify the provenance of prestige wines.” It remains unnecessary, however to verify the provenance and prestige of today’s wine-borne hangover. Some things, regrettably, are always legit. (Thanks to Christian Chensvold for the lead.)
A rose by any other name would smell as sweet, unless it’s the bouquet of a fine Bordeaux, that’s really a “faux-deaux.” Like the imitation Gucci bag and the Rolex reduxes strapped on cheaper wrists, wine too has made a splash among counterfeiters as purveyors of bogus plonk have turned the cellars of the unsuspecting into menageries of liquid fraud. Alas, sour grapes looms for this lot – as Krissy Clark recently reported on Marketplace, services like those offered by Applied DNA Sciences are thwarting counterfeiters by letting the genome out of the bottle through genetic tracking. As the company explains on its website “Applied DNA Sciences offers a novel system called SigNature (Botanical plant DNA) to certify and verify the provenance of prestige wines.” It remains unnecessary, however to verify the provenance and prestige of today’s wine-borne hangover. Some things, regrettably, are always legit. (Thanks to Christian Chensvold for the lead.)
Listen to the report here.
Related posts: