Title Card

After reading film historian Rick Mitchell’s exhaustive study of studio title cards at HollywoodLostandFound.net, I suddenly realized that my fledgling media empire had yet to develop one. Title cards are more than mere curtain openers – they are an expected phatic function of the cinematic experience Before “A long time ago in a galaxy far, far away,” there was the 20th Century Fox klieg lights and fanfare (which still makes my heart skip a beat). Title cards, likewise, represent a tremendous branding opportunity for producers, whether that screen is in the multiplex or one’s pocket. The dream factory of DHMG, however, has been unwittingly living the “going to school naked” nightmare by releasing projects that weren’t properly clad in a title card. New rule: A flick without a title card is candy from a stranger without a wrapper. Fortunately, in-house goto Brodie Giles cooked up a motion graphic based on the “labyrinth” logo created by Nubby Twiglet and paired it with a soundmark intended to evoke the vintage station IDs of PBS and WGBH of Boston (click and enjoy) to which I’ve been partial since I was a wee mogul in the 70s.

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