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Hanzell

To Xfinity and Beyond: The Brand Name Game

April 26, 2010

Xfinity, the result of Comcast’s multimillion dollar rebranding effort, has raised eyebrows among critics since its unveiling in February, surely in part because the new name reads as if the cable and internet behemoth is now peddling “infinite porn.” Though this may help the ratings of its recent acquisition of a post-Conan NBC, it also [...]

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Amateur Wine-drinking

April 19, 2009

Let us momentarily transubstantiate ink for wine, so that with these words I may toast the Valley of the Moon Dilettante Enological Society. Clink. I like these guys, not just because they make wine, but because their name is nearly as pretentious-sounding as my own. I mean, what would it score in Scrabble – infinity? [...]

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