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How to Make a Feature Film for $250

July 17, 2010

Of the “rags to riches” narratives comprised in the American Dream, one variation seems to be recurring with the regularity of sprocket holes on celluloid. It’s the tale of the independent filmmaker, rebuffed by Hollywood, who manages to make a movie on little to no budget, often maxing out credit cards and the goodwill of [...]

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7 things Sonoma has in common with a unicorn

June 24, 2010

Because I’ve apparently relinquished all private information about myself to the faceless confessional of Facebook’s privacy policy, the social network can ascertain with relative certainty what sort of online advertising might appeal to me. Me being someone identified as a 25-to-40-year-old, married media professional who lives in Sonoma, California, born under the sign of Cancer, [...]

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Fail: The San Francisco Chronicle attempts relevance

June 13, 2010

Oi, newspapers. Was reading the New York Times on the wife’s ipad wherein David Carr offered his advice to an ailing Newsweek about how to improve itself in the digital era. Later, while at a cafe, Carr’s observations were still percolating and I thought it quaint to purchase and read an actual, printed newspaper – [...]

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Friends, fans and followers: Social Media Marketing in Sonoma

April 23, 2010

Sonoma is overrun with “social media marketers.” It’s a hazard of living in wine country, I suppose, since our namesake industry was one of the first to fully-embrace social media as a means of marketing to “friends,” “fans and “followers” alike. Before nonbelievers misconstrue social media marketing as some sort of digital pyramid scheme, perhaps [...]

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