Posts tagged as:

branding

Sonoma Inn (San Francisco Edition) literally bites

October 16, 2009

Given my never-ending crusade to preserve Sonoma’s brand equity, imagine my surprise when I discovered poachers siphoning our identity from our own backyard. In San Francisco, at the corner of Bush and Van Ness, is a hotel named the Sonoma Inn. I initially assumed it was a residential hotel, by which I mean flophouse, of [...]

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Say it and Spray It: Graffiti & Marketing

March 9, 2009

In a consultation recently, a client enquired about the efficacy of “street stencils” as part of a branded entertainment campaign. I took this to mean “spray-painting the URL to their online video all over town to get their target demo to watch it.” Yes, I replied, this could be effective – if the target demo [...]

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