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Tag Archives: branding

Sonoma Inn (San Francisco Edition) literally bites

By Daedalus Howell | October 16th, 2009
Given my never-ending crusade to preserve Sonoma’s brand equity, imagine my surprise when I discovered poachers siphoning our identity from our own backyard. In San Francisco, at the corner of Bush and Van Ness, is a hotel named the Sonoma Inn. I initially assumed it was a residential hotel, by which I mean flophouse, of the [...]
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Say it and Spray It: Graffiti & Marketing

By Daedalus Howell | March 9th, 2009
In a consultation recently, a client enquired about the efficacy of “street stencils” as part of a branded entertainment campaign. I took this to mean “spray-painting the URL to their online video all over town to get their target demo to watch it.” Yes, I replied, this could be effective – if the target demo [...]
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