Posts tagged as:

brand

Monetizing Sonoma Media

February 24, 2009

Recently, Ad Age’s Michael Learmouth published “Wanted: Online Payment Plan for Print,” in which industry pundits grope for a monetization model that won’t incite readers of traditional print media to scurry to the blogosphere by mere mention of paying for content. As a 15-year media pro working a micro-market with more than its share of [...]

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Brand Slam

December 12, 2008

If you pop a cork of bubbly in the Champagne region, of France, it’s champagne. Do the same anywhere else and it’s “sparkling wine.” Why? Because the French are vigilant about the brand identity of one of their most popular exports. And yes, a region can be a brand. So can people. Like Oprah. If [...]

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