Social Media Marketing is a cocktail party wherein Community and Content are in the corner canoodling. In this metaphor, your brand is either a host or a guest and, if you’re lucky, a canoodler.
Your brand provides a forum for others to share their experiences with one another through user-generated content – from blogs, comments, microblogs, videos, podcasts, forums and wikis to all manner of emerging media. Attract the right guests and interesting conversations develop. Attract the wrong ones and the fuzz breaks up the party.
Social Media Marketing goes beyond merely creating profiles on every new platform (Facebook, Twitter, etc.). When conducted properly, it leverages the connectivity these spaces create between you and your brand’s fans. The social web is an opportunity to reach key influencers and managing brand perception while building awareness and supporting your end-users in supporting your brand’s evolution and fostering positive brand equity. But enough marketing-speak – do you want people to speak well of your brand and share their positive experience with others? Yes. So, let’s do that and have another canapé.
Social Media Marketing is a cocktail party wherein Community and Content are in the corner canoodling. In this metaphor, your brand is either a host or a guest and, if you’re lucky, a canoodler.
Your brand provides a forum for others to share their experiences with one another through user-generated content – from blogs, comments, microblogs, videos, podcasts, forums and wikis to all manner of emerging media. Attract the right guests and interesting conversations develop. Attract the wrong ones and the fuzz breaks up the party.
Social Media Marketing goes beyond merely creating profiles on every new platform (Facebook, Twitter, etc.). When conducted properly, it leverages the connectivity these spaces create between you and your brand’s fans. The social web is an opportunity to reach key influencers and managing brand perception while building awareness and supporting your end-users in supporting your brand’s evolution and fostering positive brand equity. But enough marketing-speak – do you want people to speak well of your brand and share their positive experience with others? Yes. So, let’s do that and have another canapé.