Seeing as it’s something of a cultural mandate, many media companies have gone green lately. Some append the ubiquitous “Please consider the environment before printing this email” below their signatures; other outlets, such as newspapers, camouflage cutbacks of their ailing print editions by claiming a web-only product is better for the environment. It is (and it’s better for newspapers too in my opinion). A certain advertainment company, however, is going headlong and heedless in the other direction – or so it seems. While stuck in traffic in Napa last week, a mobile billboard idled in front of me (imagine a delivery truck in which the three sides of its payload, viewable from the street, are outfitted with rolling billboards that changed every few minutes). Admittedly, burning non-renewable fossil fuels while advertising “Cosmetic Sedation Restorative Orthodonics” sufficiently riled my inner-West County-child-of-the-70s such that I began drafting this post. When I tracked down the offender’s website (the ad company, not Dr. Vanity or whomever), intent on some online character assassination to avenge Mother Earth, I was met with a prominently placed “Bio Diesel” logo hovering above an animation of the truck’s revolving ad mechanism. Drats – I would have to find another target upon which to release my self-righteous anger – the outsized, rolling yellow pages was actually green. Kinda. So, in commemoration of Earth Day, I offer you the above photo of the medium-is-the-message monstrosity, for which I risked having to get cosmetic sedation restorative orthodonics having taken the picture while driving. Shame on me. And shame on them for providing yet another roadside distraction.
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Roadside Distraction
Seeing as it’s something of a cultural mandate, many media companies have gone green lately. Some append the ubiquitous “Please consider the environment before printing this email” below their signatures; other outlets, such as newspapers, camouflage cutbacks of their ailing print editions by claiming a web-only product is better for the environment. It is (and it’s better for newspapers too in my opinion). A certain advertainment company, however, is going headlong and heedless in the other direction – or so it seems. While stuck in traffic in Napa last week, a mobile billboard idled in front of me (imagine a delivery truck in which the three sides of its payload, viewable from the street, are outfitted with rolling billboards that changed every few minutes). Admittedly, burning non-renewable fossil fuels while advertising “Cosmetic Sedation Restorative Orthodonics” sufficiently riled my inner-West County-child-of-the-70s such that I began drafting this post. When I tracked down the offender’s website (the ad company, not Dr. Vanity or whomever), intent on some online character assassination to avenge Mother Earth, I was met with a prominently placed “Bio Diesel” logo hovering above an animation of the truck’s revolving ad mechanism. Drats – I would have to find another target upon which to release my self-righteous anger – the outsized, rolling yellow pages was actually green. Kinda. So, in commemoration of Earth Day, I offer you the above photo of the medium-is-the-message monstrosity, for which I risked having to get cosmetic sedation restorative orthodonics having taken the picture while driving. Shame on me. And shame on them for providing yet another roadside distraction.
Related posts: