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  • May 23, 2014 • Sonoma Co.

    How to be a Sonoma Cider Brandagram Ambassador

    To some, the term “brand ambassador” conjures images of buxom young women stuffed into tight, logo-emblazoned T-shirts, deployed to hip bars and offering shots of a new, smartly-packaged, candy-flavored liquor to Millennials. This is...

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  • March 28, 2014 • Culture Dept., Sonoma Co.

    3 Flicks You Won’t See at the Sonoma International Film Festival

    On the heels of next Tuesday’s April Fool’s Day is the April 2 kickoff of the 17th Annual Sonoma International Film Festival. Though tempted, I’ll avoid cinematic satire and direct readers to the 2014 Festival Preview Guide, which...

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  • March 12, 2014 • Sonoma Co.

    Move to Petaluma

    The Miwok called it “Péta Lúuma.” The Spanish reduced it to “Petaluma.” I tried to get “Lumaville” to stick when “P-Town” seemed to be gaining ground, only to have the annual bumper crop of...

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  • February 14, 2014 • Sonoma Co.

    Sonoma Valentine’s Day to Remember

    According to Travel + Leisure, Sonoma ranks No. 8 among “America’s Most Romantic Cities.” Apparently we have myriad “couples-friendly enticements,” which sounds more like a Craigslist “casual encounters” ad than is probably...

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  • January 26, 2014 • Sonoma Co.

    Most Powerful Foodies

    The 39th annual Winter Fancy Food Show wrapped up its an annual three-day edible expo at San Francisco’s Moscone Center this week. The movable feast was comprised of more than 80,000 specialty foods and beverages proffered by 1,350...

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