From the category archives:

Sonomaville

Napa World’s Top Food and Wine Destination – WTF?

May 14, 2010

My e-mail inbox is a magnet for publicity spam, particularly those breathless missives regarding the “Wine Country experience.” How can I tell the difference between spam and a press release in the nanosecond before I delete it? If it’s about Napa, it’s spam. Seeing as my beat is decidedly Sonoman, I haven’t the time or [...]

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Show me the Beefeater: Why I’ll Wear Tights

May 7, 2010

Sonoma needs doormen. By doormen, I don’t mean the human bulwarks that card fresh-faced future AA members congregating outside our local taverns, but the uniformed gents who look as if they’ve just strolled off a bottle of Beefeater gin. Consider San Francisco’s Sir Francis Drake hotel, the workplace of perhaps the city’s most iconic doormen, [...]

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Revenge of the Plants: Allergies flare in Sonoma

May 1, 2010

“I imagine heaven to be a lot like spring in Sonoma,” said San Francisco Chronicle columnist Herb Caen. He would know – he’s dead. For those with allergies, spring in Sonoma can be a living hell. At present writing, the pollen count is so high that Weather.com, which tracks this sort of data, is unable [...]

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Friends, fans and followers: Social Media Marketing in Sonoma

April 23, 2010

Sonoma is overrun with “social media marketers.” It’s a hazard of living in wine country, I suppose, since our namesake industry was one of the first to fully-embrace social media as a means of marketing to “friends,” “fans and “followers” alike. Before nonbelievers misconstrue social media marketing as some sort of digital pyramid scheme, perhaps [...]

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