DHowell Media Group produces branded entertainment whilst developing an entertainment brand. Tricky, eh? That preceding sentence formation is called an “antimetabole,” which is nearly as unpronounceable as “Daedalus,” hence, DHowell Media Group, where we develop, incubate and curate narrative content for audiences and our clients who wish to reach them.

Branded Entertainment

We produce original content that seamlessly integrates your brand into stories worth sharing. “But,” you ask, “What is branded entertainment, really?” It’s content that tells your story. Branded Entertainments are not commercials, but rather short- or long-form entertainments – fictional or factual narratives that organically integrate your brand into the fabric of a storyline in video, words, music, games and other experiences… [more]

Transmedia

Nowadays, entertainment (and its marketing) is often prefigured as a multiplatform franchise with toe-holds in cinema, graphic novels, video games and (gasp!) the written word. “Mythologies” are created that adhere to “bibles” that describe the law of fictional lands with an eye to creating an “aesthetic that is specific and archetypal simultaneously…” [read more]

Modus Operandi

DHMG uses what I like to call the “Heist Movie Model.” A big brain hires a garrison of experts with skill sets specific to the needs of job. Some rakish bloke makes a plan that is both audacious and ingenious (um, that would be me); then hires the media-world equivalent of the best safe-cracker, ace get-away-driver, explosives expert and gun moll. The big gig goes down with varying degrees of action, comic relief and romance. The big brain prevails. Sparkling wine and witty banter follows. [more]